Icon51

From February 20th to 22nd, 2024, a successful event took place in Athens, bringing together 190 attendees for three days of engaging activities,

professional networking, and celebration. The event featured a well-rounded program that included workshops, keynote speeches, and panel discussions, all

designed to inspire collaboration and innovation within the group. In addition to the professional sessions, participants enjoyed the vibrant city of Athens,

taking part in cultural experiences and elegant evening receptions that highlighted the city’s rich history. The event concluded with a memorable closing

celebration, leaving all attendees with lasting impressions and valuable connections. This gathering marked a significant milestone for all involved, ensuring

its success and creating a lasting impact.

Icon51 is an international group composed of marketing and sales executives from the Orange Group, a leading global telecommunications company. Icon51

focuses on driving strategic initiatives and performance in various markets, particularly in the Middle East and Africa (MEA) region. This team plays a pivotal

role in fostering innovation, optimizing sales strategies, and enhancing customer engagement across Orange’s diverse portfolio of products and services.

Project Description

Icon51 requested our company to organize their MEA Sales Kick-off event, and we executed a remarkable experience across three key venues:

Welcome Dinner at King George

The event began with a delightful Greek night at King George. Traditional Greek music played softly in the background, setting the tone for the evening.

Guests were treated to performances by traditional dancers in costume, who performed three lively sets, immersing everyone in the vibrant culture of

Greece.

Conference at Grande Bretagne

For the main event, we designed a state-of-the-art conference setup at the Grande Bretagne. The space featured a dynamic LED wall, extravagant lighting,

captivating sound, and engaging videos, creating an unforgettable experience. The conference began with an impressive “Mission Impossible” themed

opening act performed by dancers, followed by the presentation of awards to top performers.

Gala Dinner at Grande Bretagne

The farewell Gala Dinner was an elegant affair in the same conference space, transformed into a beautiful setting for the evening. Guests were greeted by

performers dressed as ancient Greek priestesses, who inspired a sense of grace and grandeur, concluding the event with a touch of classical elegance. This

combination of cultural elements, advanced technology, and stylish design made the MEA Sales Kick-off a memorable and highly successful event.